Nordstrom is known for its incredible customer service and return policy. But what you may not know is they have quite a following among high end luxury shoppers who have exclusive access to in house fashion shows, pre-sale events, and special shopping days. Nordstrom knows how to give a great shopping experience.
Wondering what all this has to do with the solo entrepreneur? The quick answer is loyalty and rewards = continued support and more money.
National stores sometimes have to compete on price, service or some other type of characteristic to maintain loyalty. And one of the ways they maintain a following is offering their customer special events or rewards.
Nordstrom’s Collectors Department, on occasions throughout the year offers a select few of their luxury shoppers access to items before the general public and a style event showcasing their high end products such as Gucci, St. John, Marni and Burberry.
Using these techniques from Nordstrom and applying them to your business is a great way to interact with your loyal clients and reward them for their support. And who wouldn’t like a little recognition for loyalty? Everyone wants to feel special.
Create a loyal following by treating your customers with an extra perk now and again, and you will garner publicity by word of mouth. This kind of buzz is worth it.
Let me know your thoughts and comments about how to create a loyal customer base. Have a special reward that you want to share? Leave the information in the comments with a link to your site.
I look forward to reading your great ideas.
- Nordstrom to open its first Manhattan store in 2018 (oregonlive.com)
- A Nordstrom email that got it right (tamrafeldman.wordpress.com)