Are your children safe in the media?

Read the following, and be ready to be shocked:

IMG_4040.PNG

One of the biggest offenses is attacking children in the media.

Elizabeth Lauten, Communications director for U.S. Rep. Stephen Fincher, publicly scolded President Obama’s daughters, Sasha and Malia for doing what most teenagers would do if they thought something was kind of nonsensical. As a teenager myself once, I remember many times thinking half the stuff my parents did was ridiculous and I’m sure it was clearly demonstrated on my face too. But luckily for me, I wasn’t made headline news for such a display.

One of the biggest offenses in media is attacking children publicly, and privately for that matter too. Anyone in communications should innately know that thinking before you write, is crucial. And anyone who breathes, knows attacking children in anyway is wrong, smacks of being a bully and clearly is demoralizing.

We need to change how we conduct ourselves in the media and how we treat other people. To get a fuller picture of what happened and the details read the articles here:

http://madworldnews.com/obama-daughters-turkey-pardon/

http://www.theroot.com/articles/culture/2014/11/elizabeth_lauten_faces_backlash_after_scolding_sasha_and_malia_on_facebook.html

Lesson 101 for being in the media, is clearly think about the impact of your words before you speak and write, because it leaves a permanent mark. Once your thoughts are out in the public, apologies often times aren’t enough. Posting on a personal social media page doesn’t make your thoughts private, it socializes your thoughts and stirs up emotional frenzy if you write about a taboo topic. There will always be someone who screen captures your thoughts and offers them to the public.

The first rule I believe, is children in the media are always off limits. They didn’t ask for the spotlight and shouldn’t be made public figures or in this case targets because of their parents occupation.

I thought long and hard about whether I should write my thoughts about this situation, and if I were adding to the problem. But the reality is, if we don’t talk about issues that affect us we are all at fault for not standing up and making a change.

Ask better questions of yourself. Better still just be the person you want to encounter in life. Show up as a human being who inspires others.

What would you do if it were your child?

Please share with me your thoughts about children in the media and whether we should enforce media privacy for children.

Top 10 important reasons for small businesses and freelancers to start a blog

Blog! Start today!

Blog! Start today!

 

If you haven’t started a blog, don’t fret, start! Here are my top 10 crucial reasons a small business owner or freelancer should start a blog.

  1. Help people – Writing a blog is one way to help people solve a problem, overcome a challenge or introduce new ideas.
  2. Connect with your clients – Building a relationship with your clients is one way to improve the “trust” factor. It isn’t easy to get to know someone in a short period of time. But writing a blog is one way to share who you and how you do business, with more people in the same place.
  3. Attract new business – Writing informative articles on your products or services is a productive way of garnering new business. It lets the industry know that you have something that can help them with their tasks or problem.
  4. Make a difference – Make a difference with your blog by highlighting charitable works that you or your business supports. Do something that matters to the people in your industry and write about it.
  5. Share knowledge – Sharing your information, ideas and thoughts is the best way to help shorten the learning curve of new people entering your industry. It also shows your clients your range of knowledge about your industry.
  6. Promote an idea – If you have a good idea that you think will change the way something works or how to make a process more efficient, write about it. Promoting your ideas and how you solve problems is a clear way to change systems that are broken.
  7. Maintains Focus- Writing a blog is a surefire way to keep you focused on delivering new and timely information to your industry. Which means you must focus on learning what is new in your industry, thus keeping you relevant to the marketplace and attracting new business.
  8. Communication- Blogging creates an interaction between your company, your community, colleagues, clients, students and anyone with a serious or casual interest in your industry. Comments that are left from your blog’s visitors help you learn what your audience wants in regards to products, services, customer relations and more.
  9. Improves your thinking- Blogging helps you get clarity of your ideas and thoughts about what you do and why you do it. The more you blog the more you think about your industry and how you function within the community.
  10. Announces your accomplishments- Having a blog is a great way to announce accomplishments about the great things that you or your employees are doing in the industry.

 

Connect with me on Social Media

Scan what I’m tweeting about @suzettemariel

View my photos on pinterest http://www.pinterest.com/suzettemariel/

Read my posts on Facebook https://www.facebook.com/Mariel.Suzette

 

 

Photocredit: Idea go by Freeditalphotos.net

5 great ways to start the marketing of your film

 

Film slate

I just finished 2 days of shooting a short film I co-directed and produced with OneRiver Media and prior to shooting I did some research to decide how best to market my film. Big name production companies have full PR/marketing departments to get the word out and create buzz for their project, but small indie films like mine have to do it all themselves. For a start here are five great ways to begin marketing your film.

1. Logo – Capture the essence of your film with a great logo. Never underestimate the power of a logo to create a visual identity that the audience will connect with. It must be something that immediately strikes a chord in the heart of the moviegoer. Pay close attention to colors that will make an impactful statement. Think of red for horror movies and blue tones for action movies.

Check out American Horror Story and their use of red in their logo. http://www.fxnetworks.com/ahs/ The use of red adds the element of blood and violence to its logo.

On the lighter side of things look at how Ice Age chose to use blue in its logo to define the edges and added a 3D effect to the font. http://www.iceagemovies.com/us/ The color capitalizes on the theme of water, hence the use of blue.

For more in formation about the uses of color, view this link http://www.colormatters.com/color-symbolism/color-symbolism-theories

2. Trailer – Your trailer should be, in a few words, DRAMA, COMEDY, TENSION and MEMORABLE. Creating a trailer for your short film is one of the most crucial elements toward marketing your film. What you include and what you leave on the cutting room floor will determine if your audience will hand over their hard earned cash to see what you have to offer. Know specifically what category your film belongs to and cut the trailer towards that end result. Add key words from the movie that give the audience something to connect with and couple it with high impact scenes and you will have yourself something worth viewing.

3. Print/Marketing materials – Most movies have print and other types of marketing materials to create visuals that coincide with the film. Indie films should be no different in this respect. Create postcards, posters, stickers, standees or whatever to get the word out about your film. Create some promotional giveaways to entice viewers to connect with your social media and follow the films progress. Which brings me to, the use of social media for film.

4. Social Media Vimeo/YouTube – Creating attention online is a great way to gain attention and attract followers to your film. The big three, Facebook, Twitter and LinkedIn are always a good start to get the marketing ball rolling. However there are more social media outlets available to garner attention. Check out the following and see how they might contribute to your marketing potential: Vimeo, Pinterest, Google+, Foursquare, Tumblr and Instagram.

5. Forums/ Groups/ Networks – The marketing fun doesn’t stop at social media. If you belong to any forums, online industry groups or online networks, these places are a great way to share your film. But a word of advice, don’t spam the groups with blatant promotional posts and links. Find a more subtle way to educate and entertain your colleagues by creating posts that share what your learned or challenges you had to get them interested in what’s on screen as well as behind-the-scenes. LinkedIn has a variety of groups available in the filmmaking community, as does Facebook. Choose groups that closely resemble the niche that you are involved with. Be active in the group and support other filmmakers works. Grow your network through engagement rather than solely relying on self promotion.

So there you have it, a quick sure fire way to start promoting your film.  I’d love to hear what you are doing to be creative in your endeavors, leave a comment or questions. Contact me for a setting up a private consultation to strategize for your film.

 

Go forth and be creative!

 

 

Image credit: Posterize  http://www.freedigitalphotos.net/images/agree-terms.php?id=10053564

 

Promotional poster of American Horror Story.

Promotional poster of American Horror Story. (Photo credit: Wikipedia)

 

Twitter is where the action happens for SoloCeo’s

One of the  important things as Solo CEO of your business is to never let your network stay stagnate. Working in an office by yourself can be the loneliest existence. So on Fridays I strive to seek out new people in the industry that I can connect with,  share ideas, learn new information or just plain socialize. Twitter is one of the best ways out there to do just that sort of mingling.

Some of the greatest people I met this week in the world of small business and leadership industry have really elevated my life and business to a new dimension.

 

Matt Monge @mattmonge of www.themojocompany.com Musings about HR, leadership and workplace culture.  Cool stuff from Matt that you really should read is on his blog.

 

 

Frank Sonnenberg @fsonnenberg www.fransonnenbergonline.com This man is awesome. If you haven’t heard of him, don’t miss out. Go to his website and learn all about small business and how to make your business better. Get him in your twitter feed.

 

 

Jonah Lupton @jonahlupton @cauzly   http:cauzly.com/jonah A new and improved way to fundraise for nonprofits. Jonah also has a personal twitter feed @jonahlupton. He tweets some amazing original maxims that can change your life. Connect with him and create some change for yourself.

 

 

Lolly Daskal www.lollydaskal.com founder of #leadfromwithin   A chat that I recently discovered and love. It’s filled with content that helps you be a better leader.  Come chat with us on Tuesdays at 8PM EST

 

 

 

Spam belongs in a can not your twitter feed.

Don’t Spam your twitter followers with slosh!

 

Nothing bothers a twitter reader more than 50 tweets all day long about how great a product is or about how great you and your services are.

Have you ever been a victim of twitter spam? It’s no fun. And twitter is a place to have fun, engage, learn and share. But share the right way.

Here are 3 ways to share appropriately on twitter.

  1. Post tweets that are pertinent to what you list in your bio.  Your followers get a big sense of who you are,  and what you will tweet about from those 160 characters listed. (Yes its true your bio gets 160 characters even if you can only tweet 140.
  2. Share throughout the day. Not 12 tweets at once just for the sake of having something on your twitter feed.
  3. Engage in retweets from people in your twitter feed. Reading other tweets and retweeting engaging in conversation is a great way to build your community.

 

Thanks for stopping by to read about great ways to share on twitter. And if you are looking for some engaging tweets come on by my twitter feed @suzettemariel and send me a hello. I tweet about social media, small business, freelancer information, leadership, philanthropy and the creative industry.

 

photocredit:http: Spam by Vince Lamb

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 192 other followers

  • Blog Archive

  • Networked Blogs

  • Suzette Mariel CEO of Myself

  • NEED-WANT-LOVE!